A goal-driven redesign of Wayfair’s supplier ad platform to improve campaign clarity, automate diagnostics, and boost marketing ROI.

In partnership with Wayfair, our team reimagined how sellers interact with their ad campaigns, shifting from data overload to actionable insights. By introducing goal-based campaign creation, automated root cause analysis, and a gamified product launch experience, we created a system that empowers suppliers to optimize performance with clarity and confidence.